Thanks for the shoutout! I really enjoyed this piece. I’ll be interested to see how brands continue to experiment with subscribe & save and AI shopping tools. Looking forward to reading your breakdown of the Fun categories!
Thank you for highlighting my work, Melina! I'm curious if you've taken a look at Phia, and if your framework extends to tool like that which are built for the hunter - the person looking for a specific piece that's second hand/gently used/being re-sold, etc.?
Thanks for reading! Yes I have spoken to the Phia team and I love what they are building! I'm a huge fan of the resale space as a shopper and from the tech side. In terms of this framework, hunting for a specific piece would be a double-click into the Curation quadrant. The first step is discovering that you want a specific, rare designer bag. Then, these tools can help you find it for the best price from all across the internet, and/or surface similar substitutes that are actually relevant.
Love this framework, Melina! Can’t wait for part two.
thank you so much for reading, glad you enjoyed!
Thanks for the shoutout! I really enjoyed this piece. I’ll be interested to see how brands continue to experiment with subscribe & save and AI shopping tools. Looking forward to reading your breakdown of the Fun categories!
Love this take. Interesting intersection between ecommerce, UX, and category. Looking forward to part 2!
Thank you for highlighting my work, Melina! I'm curious if you've taken a look at Phia, and if your framework extends to tool like that which are built for the hunter - the person looking for a specific piece that's second hand/gently used/being re-sold, etc.?
Thanks for reading! Yes I have spoken to the Phia team and I love what they are building! I'm a huge fan of the resale space as a shopper and from the tech side. In terms of this framework, hunting for a specific piece would be a double-click into the Curation quadrant. The first step is discovering that you want a specific, rare designer bag. Then, these tools can help you find it for the best price from all across the internet, and/or surface similar substitutes that are actually relevant.
I wrote a bit about Phia and other visual search tools in a previous piece. I think it's such a cool space: https://melina.substack.com/p/a-pictures-worth-1000-search-terms