Department stores were once the winners as the one stop shop… with the rise of e-commerce department stores breadth of product categories is no longer- necessary. Often feels overwhelming/ lackluster.
We keep hearing omni channel- for years now-i’m trying to think through how we introduce tech in retail environments without feeling gimmicky- but actually useful.
Thank you so much! I'd love to chat - this is one of my favorite topics. In-store tech is tough to do well. People come to stores because they want the physical parts - touch/feel, human support - so to be faced with tech interfaces like ipads or an app to download can be really alienating. When done right - like seamless clienteling - it can be be really effective and fun for the shopper.
Great work/fun read!
Department stores were once the winners as the one stop shop… with the rise of e-commerce department stores breadth of product categories is no longer- necessary. Often feels overwhelming/ lackluster.
We keep hearing omni channel- for years now-i’m trying to think through how we introduce tech in retail environments without feeling gimmicky- but actually useful.
Would love to riff with you on this !❤️
Thank you so much! I'd love to chat - this is one of my favorite topics. In-store tech is tough to do well. People come to stores because they want the physical parts - touch/feel, human support - so to be faced with tech interfaces like ipads or an app to download can be really alienating. When done right - like seamless clienteling - it can be be really effective and fun for the shopper.