Loved reading about your experiment, Melina. It’ll be really interesting to see how this evolves. At the moment, Perplexity has partnered with Firmly.ai, but from what I know, they don’t have access to real-time product data across all stores/all items.. and checkout is tricky, like you experienced, because they can’t pull shipping costs or final details in real time yet.
I read recently that Amazon is looking to include ads that lead to D2C sites (this is how they might be able to have Nike "back on Amazon") - in reference to "Using an Amazon AI assistant ensures those dollars stay on Amazon." in the article. Here's a link to it: https://www.linkedin.com/pulse/why-amazon-suddenly-linking-other-retailers-its-ads-kiri-masters-d2vye/
Thank you Amy!
Loved reading about your experiment, Melina. It’ll be really interesting to see how this evolves. At the moment, Perplexity has partnered with Firmly.ai, but from what I know, they don’t have access to real-time product data across all stores/all items.. and checkout is tricky, like you experienced, because they can’t pull shipping costs or final details in real time yet.