I resonated with a lot of this - especially about the notion of meeting consumers where they’re at on their journey instead of trying to force them into a box. At Locker where I work, we’re helping brands focus more on allowing customers to make decisions on their own time, and be able to retarget them when they’re ready. Instead of forcing an add-to-cart action, we’re encouraging shoppers to just save for later. As a result, any product saved can be easily found by not only you who saved it, but now anyone coming to Locker for a more fun and curated browsing experience :) Would love to tell you more for your future research if you’re ever interested!
Late to the party here but love this post and the examples you gave. A lot of times the conversation about improving shopping discovery with AI feels like too much of a leap from how we’re shopping today but the examples you explored here make a ton of sense for brands to already implement immediately.
I resonated with a lot of this - especially about the notion of meeting consumers where they’re at on their journey instead of trying to force them into a box. At Locker where I work, we’re helping brands focus more on allowing customers to make decisions on their own time, and be able to retarget them when they’re ready. Instead of forcing an add-to-cart action, we’re encouraging shoppers to just save for later. As a result, any product saved can be easily found by not only you who saved it, but now anyone coming to Locker for a more fun and curated browsing experience :) Would love to tell you more for your future research if you’re ever interested!
Late to the party here but love this post and the examples you gave. A lot of times the conversation about improving shopping discovery with AI feels like too much of a leap from how we’re shopping today but the examples you explored here make a ton of sense for brands to already implement immediately.