Welcome to Curious Commerce!
I’m so glad you’re here. I’m a product marketing exec and consumer brand enthusiast.
On an weekly-ish basis (heavy on the ish), I share coverage on:
Trends in consumer and retail
Smart ideas for brands
Strategy to support a deeper understanding of the consumer landscape
A brief introduction…
I’m Melina, a consumer strategist and product marketer with experience at brands like Estée Lauder, Pandora Jewelry and Lola. I started my career at McKinsey and gained an appreciation for making business strategy accessible and fun. I started a DTC womenswear brand, Keaton, with the goal of simplifying office dressing for the next generation of professional women.
Now back in the corporate world, I enjoy sharing my observations on consumer trends shaping how we shop, the intersection of technology and consumer, and frameworks for making sense of it all.
I hope you find these ideas as interesting and useful as I do! I’d love to learn more about you and what drives your interest in Curious Commerce. Feel free to reach out: email | LinkedIn.
